Who are these training programmes and courses for?

For B2B sales reps, SDRs/BDRs, sales managers, and entrepreneurs who sell their own services and want to do it more effectively - as well as business owners who want to understand where their company stands and what they can do to increase sales and team performance.

Is the first consultation really free?

Yes. 30 minutes, no cost, no commitment. We jointly assess whether and how I can help. If I'm not the right fit, I'll tell you straight.

How quickly will I see results?

The first changes in approach and sales conversations appear within a few weeks of consistent work. Pipeline results show after 1–2 months.

Are the trainings online or in-person?

Online courses are available 24/7 from any device. Closed corporate workshops can be held in-person or remotely - to be agreed individually.

Do you offer training for an entire sales team?

Yes - I run workshops and training programmes dedicated to sales teams. Reach out to discuss scope, format and schedule.

What's the difference between mentoring and an online course?

A course is recorded material you go through at your own pace. Mentoring is 1:1 work - we analyse your specific situations, pipeline and results in real time.

How do I know it works? Do you have results?

I work daily as Sales Leader at Revolut Business, and previously served as Account Executive, where I was a consistent Top Performer for 3 years running. What I teach, I practise myself - in a live market. You'll find my clients' results in the testimonials section.

How long do I have access to the course and what quality is the video?

You get access to each course for 3 months from the moment of purchase. All video materials are in 4K quality.

How to Build a Pipeline That Actually Converts

Most salespeople have a pipeline full of hope and empty of results. Hundreds of records in the CRM, colourful stages, and at the end of the month you close the same as always. The problem isn't the number of leads - it's their quality and your process. A big pipeline that doesn't convert is not an asset. It's a con you are running on yourself.

Step 1: Define your ICP

An Ideal Customer Profile is not "companies in industry X". It is a specific combination: industry, size, buying moment and a real pain you are able to solve. The sharper your ICP, the less time you waste on contacts that never stood a chance.

The test is simple: look at your best current customers and ask what they have in common. What you find is your true ICP - not the one you dreamed up at your desk, but the one that actually buys from you and stays.

Step 2: Qualify aggressively

Time is your most valuable resource and the only one you can't get back. Don't waste it on leads that will never buy. The hardest skill in prospecting isn't generating opportunities - it's quickly and honestly rejecting the ones that aren't.

Frameworks such as BANT or MEDDIC help, but it isn't about the acronym. It's about having the courage to ask directly about budget, decision-making and real need - and to draw conclusions, even if that means dropping a lead that looked promising. A salesperson who is afraid to disqualify a lead carries nothing but ghosts in their pipeline.

Step 3: Segment and prioritise

Not all leads are equal, and treating them the same is the easiest way to waste a week. Divide your pipeline into hot leads, which get your attention now; warm ones, which you nurture systematically; and cold ones, which you either clear out or keep at the absolute minimum.

This segmentation isn't tidying for tidying's sake. It's a decision about where your energy goes on Monday morning - and your result at the end of the month depends on that decision.

Step 4: Set a contact rhythm

When did you last contact a given lead? If you don't know, you have a problem, and a bigger one than you think. Most deals don't die on a "no". They die on silence - the salesperson gives up after the second contact, and the customer simply didn't have time back then.

Build sequences: when, through which channel and with what message you return to a lead. Follow-up isn't pestering - it's proof that you take the matter seriously. The fortune in sales lies in the follow-up, not in the first contact.

Step 5: Measure velocity

How much time does a lead spend at each pipeline stage? Where does it get stuck? The answer to that one question will show you where you lose the most - and it's usually not where you suspect.

If leads get bogged down between the first meeting and the proposal, the problem is in discovery, not in price. If between the proposal and the decision, the problem is in qualifying decision-making. A pipeline isn't a list of contacts - it's a diagnostic of your selling, as long as you start looking at it as numbers rather than hopes.

That's the skeleton. How exactly to qualify, how to build follow-up sequences and how to read your own velocity so you know what to fix - we work through that in practice, on your real pipeline. But even just looking honestly at these five points will show you where your pipeline leaks.